About the role

Product Marketing drives us ahead of the competition in the eyes of our customers 🚀. Collaborating with teams across Product, Design, Data Science, Engineering, Growth, and more, our stellar Product Marketers create groundbreaking products and showcase their benefits to millions through dynamic campaigns. If that sounds exciting (trust us, it is), come join the #DreamTeam ⭐.
We're seeking a Marketing Manager to help launch our innovative financial features. You'll be running tests, executing go-to-market strategies, and gaining deep customer insights.
Ready for the challenge? Let’s connect.

What you’ll be doing

• Identifying customer needs by deeply understanding how our features work globally to create data-driven, actionable insights for product teams
• Independently driving impactful go-to-market launch strategies by owning development of audience strategy, value proposition, messaging, positioning, and PR strategies
• Developing research plans to uncover customer insights, steer and validate the product roadmap, and stay on top of the competitive landscape
• Working closely with product and marketing teams to brief them with customer insights, value propositions, and messaging to execute go-to-market campaigns
• Running experiments to test hypotheses and bring analytical rigour to campaigns to inform the go-to-market strategy
• Delivering campaigns with a solid bias for growth and business impact
• Scaling product marketing efforts globally by operationalising resources such as playbooks for regional marketing teams

What you'll need

• Experience in either B2B or B2C product, growth, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company)
• Knowledge of markets and competitive landscape in the ed tech industry
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams
• A solid track record in consumer marketing and understanding of in-product, digital, PR, and offline activations
• A demonstrated ability to analyse and distill data into actionable insights and to inform campaign strategy and product development
• Excellent communication and interpersonal skills to talk to anyone in the business and work in an ever-changing startup environment

Nice to have

• Experience in market research